Maximise your existing experience and resources. Do you already have an email list?
you are well on your way. eResponse can make recommendations to boost your response rates.
Get your strategy right. We will show you how you can integrate email with your business
to reach your business goals faster. eResponse will make recommendations to boost response rates and
We will show you how to use email to create a dialogue
with clients and prospects.
Based on what you tell us, eResponse will prepare a written set of recommendations along with the
costs of implementing the campaign.
List building and database management.
eResponse will set up the business
processes you need to build opt-in email list(s). Existing email lists may need
database entry, management, cleansing, and proving. We may need to install visitor capture technology and content on your website.
appropriate we may purchase opt-in lists on your behalf from third party
eResponse manages your growing list(s), adding new members and deleting
those who choose to unsubscribe or opt-out. We provide you with copies of
your data at agreed intervals so you always have control over it. eResponse
will NEVER sell or provide your data to any third party without your
Creating design and content.
eResponse will design email messaging that reflects
your corporate branding - newsletters, promotions, reminders, surveys,
educational, or relationship-building email. We will help you develop the
content for each email message. Part of content development will be
applying our P-2-P system of deep personalisation of messages, which works
in conjunction with an email list database.
Testing, mailing, and tracking.
The direct market maxim of "test, test, then test again" could have been written for email. Because the
results are so quick, you know almost immediately what works and what doesn't. We recommend test
mailings for any major new campaign. Once the test mailing response has been maximised, our bulk mail server emails the entire list in the format (HTML or text) that suits the recipient and with your choice of reply address.
eResponse provides you with a written report of the results of the mailing including any
recommendations for an improvement for the next mailing.
We invite you to contact eResponse. Remember we are a
service that builds an individual solution for you - not a one size fits all internet based
Contact us by email
|Build and increase response to existing lists.
|We will show you how you can integrate email with your business planning.
|We prepare recommendations and costs.
|We build opt-in lists. Database management. |
Strict privacy and security policy.
|We develop content and deep personalisation.
|Reporting and campaign accountability.