Engaging photography to improve response rates

Le Tue 29 November 2016 Par Chelsey  | Cat├ęgorie : misc

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It's no secret that an image can be worth a thousand words, and when it comes to promoting yourself online and getting your target audience to respond, never underestimate the power of good photography.

Choosing the right photo can allow you to more effectively grab attention and create the emotional state in a reader you're aiming for when trying to persuade them to do business with you. While many companies like to use stock photos for their websites, I disagree with this practice, preferring to spend a little more to hire a professional photographer for custom shots. Even a decent family portrait photographer can do a vastly better job than what you'd get from stock photos.