Engaging photography to improve response rates

Le Par Chelsey  | Catégorie : misc

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It's no secret that an image can be worth a thousand words, and when it comes to promoting yourself online and getting your target audience to respond, never underestimate the power of good photography.

Choosing the right photo can allow you to more effectively grab attention and create the emotional state in a reader you're aiming for when trying to persuade them to do business with you. While many companies like to use stock photos for their websites, I disagree with this practice, preferring to spend a little more to hire a professional photographer for custom shots. Even a decent family portrait photographer can do a vastly better job than what you'd get from stock photos.

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Maximizing response online

Le Wed 16 November 2016Par Chelsey

 

Getting your target audience to respond to your message online is critical to your success as a business in the 21st Century. Business owners who think they can still survive and thrive based on print ads and TV, ignoring the Internet, are being left behind.

Email marketing, PPC ads, search engine optimisation - if these phrases aren't part of your lexicon as a business owner, you're in trouble. You need to find out what they are and understand who they work if your business is going to have a future.

While you may be inclined to hire a search engine optimisation agency or web design company to help you get started, I'd suggest you do a little of your own research first. The simple fact is that many digital marketing companies make outlandish claims that they can't deliver on, so it helps if you take the time ...

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